You will understand the importance of content updates and will learn
about applying appropriate meta tags in order to drive site
optimisation. Students will understand the concept of ranking and be
able to perform a range of off-page optimisation activities to improve
your site ranking and positioning, such as link building.
At
the end of this module, you will be able to monitor and manage your SEO
activity by setting a baseline and regularly measuring activity against
expectation. You will also be aware of data protection and privacy
issues associated with SEO.
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