The Search Engine Optimisation module examines the various tactics
for enhancing your website’s position and ranking with search
engines.The module covers the key concepts and terminology used within
the field of SEO and equips marketing professionals with the technical
know-how, understanding and insight to build and maintain an effective
SEO strategy.
You will learn about the range of specialist
tools that are available to help common search engines find, view and
rate websites. With this in mind, you will learn about onpage
optimisation techniques and understand the process of effective keyword
research and selection.
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