
The Importance of Analysing your Web Traffic; Measuring Search Traffic;
Knowing what Metrics are important for you; Using AWStats to track web
traffic; Google Analytics; Integrating Google Analytics code in your
website; The Google Analytics Keywords Report; Measuring the Bounce Rate
and understanding its importance; Setting Goals in Google Analytics;
Using Goals to measure ROI; Using Filters in Google Analytics–
specifying your web metrics; Setting up and Customizing Reports in
Google Analytics; Setting up and maintaining User Accounts in Google
Analytics; Mobile Reporting in Google Analytics.
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