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E-COMMERCE - Website Creation

The E-Commerce module is broken down into two sections. The first one deals with the Theory of E-Commerce and how to set up an E-Commerce solution for a business. It also goes into some detail on the various types of E-Commerce. The second section deals with web site design. This covers HTML, XHTML and CSS and serves as an introduction to web site design and development.

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Google Adwords

Google AdWords and Online Advertising: The Basics, Tour of Google AdWords Environment, Creating and Managing a Google AdWords Account, Building an Google AdWords Campaign, Keyword research and tools, Creating compelling Google Adwords adverts, Managing a Google Adwords Campaign, Tracking Google Adwords advert performance, Google Analytics, Split Testing, Website performance Optimization, Managing Multiple Accounts.

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Increase Search Engine Driven Traffic Immediately with Online Advertising

Pay-Per-Click (PPC) Advertising is a great way to quickly drive targeted traffic to your website. Instead of paying upfront for placing your Ad on the search engines, you are only charged when someone actually clicks on your keyword-targeted Ad. Google, Yahoo and Bing all offer PPC Advertising on their search engine result pages (SERPs), and can feed your ads to smaller search engines to expand your reach.

Benefits of PPC Advertising

The benefits of PPC advertising far outweigh the costs. Get targeted traffic to your website that's looking for your products and services. It's easily measurable (all the search engines provide conversion tracking), and it often yields a great return on investment (ROI).

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Below are a few facts which should leave you in no doubt that search engine marketing should form an integral part of every web promotion strategy.

85% of Internet users find websites through search engine marketing.

90% of Internet users do not go past the top 30 search engine results. They simply type something else in if they can't find a relevant site.

75% of Internet users have the intention of purchasing a product or service when using search engines.
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The internet has become an important platform for businesses and small enterprises to become seen by more people than they could ever imagine. This is what search engine marketing is all about. Nowadays, local operations that used to run only in a town or city level can now move across and operate in a global scale, offering products and services over the Internet. For that to happen, it is essential to have an effective internet marketing optimization strategy. Businesses that are aimed for expansion need to move forward and improve. With the help of Search Engine Optimization and Pay Per Click Marketing, it is possible to find the most effective ways to effectively transform these ideas to reality and make the business more promising and reliable for the global market.

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You will understand the importance of content updates and will learn about applying appropriate meta tags in order to drive site optimisation. Students will understand the concept of ranking and be able to perform a range of off-page optimisation activities to improve your site ranking and positioning, such as link building.

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Digital Marketing is a global Business Phenomenon. The scope and growth of The digital marketplace in the last five years alone has been immense . Maximising your digital marketing strategy to obtain global customers has never been such an essential business need.

Digital Marketing has revolutionised the way business is done and produced a myriad of Opportunities to the global marketplace. To compete, grow and be successful in business worldwide digital marketing skillsets are Key. The potential for organisations with a comprehensive digital marketing strategy is limitless.

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Search Engine Optimization (SEO): The Online Content Factor, Search Engine Algorithms, Impart, Spamming, Online Advertising, Web Keyword Strategy, Link Relevancy, Ranking by Ethical Means. Practical Exercise - BMW Case Study.

Search Engine Link Management: White Hat Optimization, Link Exchange, Web Directories, Long Term Online Planning, Web Analytics, Web Page Tagging, Server Log File Interpretation, Building Quality Online Links, Link Farms and Online Link Exchanges, Site Maps.

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Digital Marketing is a global Business Phenomenon. The scope and growth of The digital marketplace in the last five years alone has been immense . Maximising your digital marketing strategy to obtain global customers has never been such an essential business need.
Digital Marketing has revolutionised the way business is done and produced a myriad of Opportunities to the global marketplace. To compete, grow and be successful in business worldwide digital marketing skillsets are Key. The potential for organisations with a comprehensive digital marketing strategy is limitless.

For more info visit: http://imarksdigitalacademy.com/

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Before starting IMarks Digital Marketing Academy, the founders had rich experience in the field of digital marketing dealing with organizations and business people. Furthermore, the founders are running a digital marketing agency, advising clients on how to plan and implement successful digital marketing techniques in their organizations. We therefore have much focused practical customer experience for over 10 years. We would like to impart this experience through our classroom-based training. This experience involves standard classroom type activities, including lecturing, interactive demonstrations, videos, workshops, creativity and networking. For more info visit: 

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What is Sponsored Advertising?; Questions you should ask before setting up a Sponsored Advertising Campaign; Types of Sponsored Advertising; Pay-Per-Click Advertising, Pay-Per-Impression Advertising; Pay-Per-Action Advertising; Google AdWords; Setting up an AdWords Account– Types of AdWords Accounts; Monitoring your campaigns; Managing your AdWords Account – Billing, Reporting; Writing Good AdWords Advertisements; Understanding the Importance of Good Landing Pages; Google AdSense; Setting up an AdSense Account; How to integrate AdSense into your website; Setting up an Account; Managing your Account – Billing and Reports; The AdCentre Tools Tab; Click Fraud – Types of Click Fraud.
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Benefits of AdWords: Relevance, Return on investment (ROI) and Reach, Targeting the right audiences, Keywords and placements, The power of positioning with Ad Rank, Paying for results only, Discount features, Avoiding speculation.Features of AdWords: Accessibility via Search and Content Networks, Ad performance and monitoring, Quality Score and Click-Through Rate (CTR), Report Centre, Conversion tracking.Google AdWords Statistics explained: The Snapshot Screen, The All Online Campaigns view.
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The Importance of Analysing your Web Traffic; Measuring Search Traffic; Knowing what Metrics are important for you; Using AWStats to track web traffic; Google Analytics; Integrating Google Analytics code in your website; The Google Analytics Keywords Report; Measuring the Bounce Rate and understanding its importance; Setting Goals in Google Analytics; Using Goals to measure ROI; Using Filters in Google Analytics– specifying your web metrics; Setting up and Customizing Reports in Google Analytics; Setting up and maintaining User Accounts in Google Analytics; Mobile Reporting in Google Analytics.

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